If you’re running a Shopify store in 2026 and thinking about global expansion, here’s the reality: how your products are discovered is changing

When I first started running Google Ads for my Shopify store, I made a classic mistake: I launched campaigns before conversion tracking was properly set

At NRF, Google announced the Universal Commerce Protocol (UCP) together with Shopify, Walmart, and other major commerce players. While the headline sounds technical, the implication

Expanding a Shopify store internationally is exciting—but it’s also tricky. When I first tried sending emails to customers in different countries, I quickly

Seasonal changes are unavoidable for most Shopify stores.Winter sales, holiday campaigns, or short-term promotions often mean your storefront needs to change at a specific