When a product is not selling or ad performance is weak, many Shopify merchants assume they need a completely new product. But often, that’s not true.In many cases, you don’t need a new product — you just need to change the way it’s offered.That’s where bundling strategies and Buy One Get One (BOGO) offers can make a difference. With the right structure, a low-performing product can start converting much better — even without changing the product itself.This article shares how bundles improved metrics across different stores, the psychology behind why they work, and how you can test them yourself using Shopify or GA4.
Why Bundling Helps Low-Performing Products
When customers don’t buy, it’s often because the value isn’t clear enough.Bundling solves this by:
- Making decisions easier
- Highlighting savings and value
- Creating a “smart purchase” feeling
- Reducing hesitation during checkout
For weak-selling products, bundling can reposition them as part of a value-packed offer instead of a single item.
Data: How Bundles and BOGO Offers Impact Sales
Based on ecommerce case studies and Shopify tests:
| Before: Low Sales → After: Bundle Strategy | Average Increase |
| Average Order Value (AOV) | 0.18 |
| Conversion Rate | 0.12 |
| Return Customers | 0.08 |
| Ad ROAS | +10–20% |
Some stores even turned slow-selling items into bestselling offers simply by using bundles or BOGO promotions.
When to Consider Bundling
Bundle strategies are most effective when:
- A product consistently has low conversion
- Ad performance is dropping
- AOV is too low to remain profitable
- Customers need more motivation to buy
- You want to improve ROAS without raising ad spend
In many cases, the problem is not the product itself — but how it’s presented.
Bundle Types That Work Well
| Bundle Type | Best Use Case | Example |
| Buy One Get One (BOGO) | To drive immediate action | Buy 1 T-shirt, Get 1 Free |
| Buy More, Save More | When AOV is too low | Buy 3, Save 15% |
| Starter Pack | For first-time customers | Beginner Skincare Kit |
| Cross-Sell Bundle | To increase add-ons | Phone Case + Screen Protector + Charger |
| Subscription Bundle | To increase retention | Monthly refill pack |
A weak product may not convert alone — but as part of a bundle, it can become much more attractive.
How to Track Bundle Performance
To understand if bundling improves your metrics, track the following using Shopify Analytics or GA4:
- AOV before and after bundling
- Conversion rate comparison (single vs bundled)
- Revenue per user (RPU)
- Repeat purchase rate
- Ad ROAS after testing bundle campaigns
Tip: Create a separate product page for your bundle. This makes tracking performance much clearer.
Case Study: Skincare Product With Weak Sales
A skincare store struggled to sell a facial cleanser. They tested a “Buy 2, Get 1 Free” bundle for 30 days. The results:
- AOV increased by 23%
- ROAS improved by 31%
- Refund rate stayed the same
- Ads worked better with the bundle offer than with the single product
The offer didn’t change the product.It changed how customers perceived the value.
Tips for Using Bundles on Low-Selling Products
Here are strategies that improved performance across multiple stores:
- Show original price versus bundle price clearly
- Use urgency, such as “this week only” or “limited stock”
- Display reviews for the bundle, not just the product
- Feature the bundle on the homepage or in ads
- Use headlines like “Best Value” or “Starter Kit” instead of “Discount”
The key idea: sometimes a struggling product just needs to be presented as part of a solution, not an isolated item.
Final Takeaway
If your sales are slow, it may not be a product problem — it may be a positioning problem.Bundles and BOGO offers are not just discount tactics. They are strategic ways to increase perceived value, improve conversions, and turn weak-performing products into winning offers.Before changing your product, try changing the way it’s offered.
