If you run a Shopify store, you’ve probably noticed that customers often abandon carts when they can’t see discounts clearly. The solution? Shopify dynamic discounts—displaying discounted prices in real time and automatically applying promo codes at checkout.Here’s how to do it step by step.
Why Dynamic Discounts Matter on Shopify
Many shoppers leave because they’re unsure about discounts. By implementing automatic discounts and dynamic price displays, you can:
- Reduce cart abandonment
- Increase conversion rates
- Give your store a professional, trustworthy feel
These are small tweaks that can make a big difference in revenue.
Step 1: Set Up Shopify Automatic Discounts
Shopify lets you create automatic discounts without coding:
- Go to Shopify Admin → Discounts → Create Automatic Discount
- Choose a type: percentage, fixed amount, or “Buy X Get Y”
- Select products or collections
- Set active dates and save
Note: Automatic discounts can’t be combined with manual codes. If you need both, apps or Shopify Scripts can handle this.
Step 2: Display Discounted Prices Dynamically
Showing the discounted price on product pages increases click-through and conversions.
Option A: Using Shopify Liquid
Edit your product price snippet (product-price.liquid):{% if product.compare_at_price > product.price %}
<span class="original-price">{{ product.compare_at_price | money }}</span>
<span class="discounted-price">{{ product.price | money }}</span>
{% else %}
<span class="regular-price">{{ product.price | money }}</span>{% endif %}This automatically shows the discount whenever a product’s compare_at_price is higher than its actual price.
Option B: Using Apps
Apps like Bold Discounts or Automatic Discounts & Gifts can:
- Show final discounted prices on product pages and collection pages
- Auto-apply promo codes at checkout
- Highlight savings for customers
Step 3: Auto-Apply Promo Codes for Better Conversions
Some stores still run manual promo codes. You can automatically match them for customers using:
- Shopify apps that auto-detect and apply the best code
- Shopify Plus Scripts to apply the best available discount automatically
The goal is zero friction: customers see savings instantly, no code entry required.
Extra Tips to Maximize Discount Impact
- Add “You Save $X” badges on product cards to boost urgency
- Use countdown timers for limited-time deals
- Test across mobile and desktop to ensure dynamic prices display correctly
Results You Can Expect
After implementing dynamic discount displays and automatic promo code matching, Shopify stores often see:
- 10–20% lift in conversions
- Reduced cart abandonment
- Increased average order value
Dynamic discounts aren’t just a “nice-to-have.” They remove friction, show value upfront, and make your store more appealing.